Case Managers
Today, most managed care and healthcare organizations depend on case managers, making them important customers for organizations like yours. Case managers

• manage and refer individual patients;
• authorize reimbursement;
• participate in contracting decisions; and
• influence prescribing patterns, as well as practice guidelines and protocols.

The Case Management Resource Guide — the case manager's buying guide. The Case Management Resource Guide if a comprehensive healthcare directory designed specifically for case managers and contracting directors. Published annually since 1990, the Guide's 110,000 listings and 5,000 pages make it by far the most detailed and complete healthcare directory.

Case managers use the Guide to find services and products for the individual patients they manage. The use it for contracting and network development. They use the Guide because they need it on a daily basis to do their jobs.

Managed care contracting and the Guide
The Case Management Resource Guide is a part of the contracting process in almost every managed care organization that contracts with healthcare providers. Contracting staff use the Guide to identify and learn about providers who offer the services that they need. In fact, the Guide's circulation includes the contracting departments of 90% of all HMOs and PPOs.

The Guide is also used for contracting by networks, integrated delivery systems, groups practices, IPAs, and MSOs. Many of these organizations now have global risk contracts with HMOs, and contract directly for the ancillary services they don't provide.

Effective circulation of over 50,000
The Guide has a guaranteed minimum circulation of 17,000 volumes, with actual circulation expected to exceed this number. Based on surveys of "pass-around" use, effective circulation reaches over 50,000 users. Distribution includes case managers, contracting directors, and other professionals at

Insurers & TPAs; Case Management Firms; HMOs & PPOs; Workers' Comp Firms; Rehab Providers; Homecare Providers;

Blue Cross / Blue Shield Plans; Hospital Discharge Planners; Employee Assistance Programs; Medical Equipment Dealers; Physician Group Practices; Information & Referral Agencies.

Lasting impact
Unlike the "single read" for which monthly periodicals strive, the Guide is typically used several times a day, 52 weeks a year. This sustained usage pattern by key decision-makers makes the Guide an outstanding advertising value.

Who advertises in the Guide?

The table of contents below shows the kinds of companies that advertise in the Guide. Use the contents to choose the best placement for your message. Ads may be placed near specific listings. Orders for tabs and covers should be placed early as these spots go quickly. The contents are revised annually, so please call 800-784-2332 to get the most current list.

Frequently asked questions about the Guide

There are other case manager publications. What's special about the Case Management Resource Guide? The Guide is used as a buying and referral guide. That means readers see your message when they are looking for the type of service or product you offer. The Guide is by far the most widely used directory among managed care decision-makers because it is by far the most comprehensive, and because it was designed specifically for their needs. No other directory has this kind of reach into insurers and health plans.

Who advertises in the Resource Guide? Healthcare service providers, including homecare, rehabilitation, subacute, and psychiatric, and addiction treatment providers, to name a few, as well as product manufacturers and pharmaceutical companies advertise in the Guide. The Guide is an effective advertising vehicle for companies targeting either managed care contracts or case managers.

Our referrals come from doctors and hospitals. Why should we care about case managers? Over 70% of privately-insured persons belong to some form of managed care plan. Increasingly, these plans control referrals through case managers. Even if a call comes from the physician or family, a case manager may be the real decision-maker.

We have contracts with managed care plans. Why do we need to market to case managers as well? Any managed care marketing strategy should target both contracts and case managers. A contract may not deliver business if the organization's case managers do not believe in your product or prefer one of your competitors. Moreover, the Guide's circulation includes the contracting departments of virtually every health plan in the country.

Can we advertise on the Internet edition of the Guide? The Case Management Resource Guide is also available as a fully-searchable Internet site at www.cmrg.com. Launched in May 1998, this site has been featured as a "hot new site" on top search engines such as Yahoo! and now receives more than 13,000 user sessions per month. A variety of advertising and sponsorship opportunities are possible. Click here for the Internet Rate Card.

How else can I reach case managers and contracting directors? Dorland Healthcare Information maintains by far the most comprehensive database and mailing list of case managers available anywhere. In addition, we offer data on contracting directors at all HMOs and PPOs, IPAs and medical groups, and Physician Hospital Organizations.

We serve only two states. Does advertising the Guide make sense for us? Patients are often managed by a case manager across the country. The Guide is an inexpensive way to reach even distant decision-makers. And because the Guide is published as four regional volumes each covering a quarter of the country, you can reach referrers serving your region by advertising in only a single volume, lowering your marketing costs.

What are the advertising deadlines and publication dates? The Guide ships over an 8 month period. Advertising deadlines vary depending on where in the Guide your advertising will be placed. See "Advertising Rates," below, or call 800-784-2332.

Advertising Rates

Click here for the Internet Rate Card.