DHI Launches Dorlandwebsiteguide.com
For Immediate Release - March 5, 2007
Dorland Healthcare Information Launches Dorlandwebsiteguide.com
Website answers need for a patient education tool that rates the best websites on health conditions
Philadelphia, PA - March 5, 2007 — Answering the need for a tool that evaluates online health content, Dorland Healthcare Information has launched Dorlandwebsiteguide.com. An accessible alternative to its in-print series, the comprehensive website identifies, describes, filters, rates and directs consumers to the best websites on the 60 most common diseases and health conditions.
“Finding health information on the internet is no easy task,” says Robert Graham, CEO of Dorland Healthcare Information. “There is good information out there, but it is difficult to know where to turn, especially when it comes to your health. How do you know if information found is credible, and how much time can you allot to sorting through thousands of deceptive, random and often outdated results? Dorlandwebsiteguide.com has solved this problem for Web users who are increasingly looking for health information on the internet.”
Dorlandwebsiteguide.com is designed to direct consumers to the most reliable online health information in a matter of seconds. “Users can be confident in the recommended sites,” says Robert C. Smith Jr., Ph.D., editor in chief of Dorlandwebsiteguide.com and Dorland’s Healthcare Website Guide, the website’s corresponding print version. “Profiled sites are researched by a credentialed staff of medical writers, physicians and website development experts,” adds Smith. “Eighty percent of the online population searched for health information last year, and less than 50 percent were satisfied with the results they found. This is clearly the right product at the right time.”
The website is also a great resource for time-stressed physicians, as it helps doctors efficiently care for their patients by directing them to vetted and medically reviewed healthcare websites. “A physician’s time is so much in demand,” says Harry J. Alba Jr., Executive Vice President of Sales at Dorland Healthcare Information. “Dorlandwebsiteguide.com saves healthcare professionals hundreds of hours, which would otherwise be spent searching the Web for objective and reliable disease-specific websites.”
Dorlandwebsiteguide.com also provides pharmaceutical sales representatives with a new marketing tool, and will create opportunities for pharmaceutical sales representatives to gain face-time with physicians. “Most importantly, it will help professionals care for their patients,” says Alba. “The rules have changed regarding the kinds of advertising premiums and gifts that can be given to health professionals. Fortunately, a patient education tool featuring medically relevant health information is perfectly suited to today’s marketplace and PhRMA guidelines.”
Available online and in print, consumers can purchase subscriptions and individual copies of Dorland’s Healthcare Website Guide by calling 800-784-2332 or by visiting Dorlandwebsiteguide.com. Customized, branded, cross-platform copies are available.
About Dorland Healthcare Information
Dorland Healthcare Information (DHI), based in Philadelphia, is a nationally recognized publisher known for the past 50 years as the leader in healthcare business information. DHI publishes several magazines — enrich, Your Health & Life, distributed quarterly to over 1 million consumers, Case in Point for medical professionals in case management, and the Good Neighbor Health Guide for multicultural marketing. DHI also publishes a variety of industry print and online reference books, such as the Case Management Resource Guide, Dorland’s Medical Directory, Medical & Healthcare Marketplace Guide and Dorland’s Healthcare Website Guide.
Media Contact
Harry J. Alba Jr.
Executive Vice President, Sales
Dorland Healthcare Information
215-875-1262
halba@dorlandhealth.com
